Teach Online | Copywriting – Tips & Tricks to Writing Good Copy with Scott Beebe

Teach online, online course, udemy, elearning, marketing, copywriting

If you’re new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word?

In this episode, I follow up with Scott and review the initial draft of his sales letter. I believe Scott got off to a great start considering he only had a 45 minute crash course in copywriting the week before.

I’ve been studying copywriting and marketing for some time now and have been on a number of coaching calls where sales copy is being critiqued. It wasn’t a surprise that Scott made the same mistakes in his first attempt as I have, and probably everyone starting out writing copy has.

So I thought this was a great example, to take Scott’s draft and show him a few tricks to take his content and format to the next level.

When we are preparing our copy it is more than acceptable to look to successful copy as a starting point. In fact professional copywriters maintain something called a ‘swipe file’ in which they catalogue successful pieces of copy.

We’re not talking about stealing or plagiarising. We are talking about looking a something that works and using it as a model for your own sales copy. This at least, gives you are starting point, a structure, and you’re not left labouring over a blank piece of paper, not knowing where to start.

Watch the video as we do quite a lot of screen sharing. In a future episode I’ll share Scott’s second draft, it was quite a transformation and looked nothing like the first.

Have a listen and let me know what you think.

Now this is not to be missed!

On Monday, February 22 2016 at 12pm PST I will be interviewing Ray Edwards on Blab.

Ray is regarded by many as the best copywriting teacher in the business so this is an interview not to be missed.

Come along and attend live, ask questions, chat live…

Ray will be sharing a wealth of knowledge not only on copywriting, but how it relates specifically to online course creators.

CLICK HERE to Subscribe Today! (It’s free)

Want more information about Ray Edwards new book “How to Write Copy That Sells”?

copywriting, marketing, promotion

Need help getting started with the creation of your online course?

Pick up “Creating Successful Online Courses: Expert Interview Series” for just $27

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I’d love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.

Want More Help?

Are you looking at creating an online course but don’t know where to start?

Have you started but got stuck along the way?

I’m here to help.

Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won’t try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.com

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